Christy Belden

Hi, I'm Christy Belden. Welcome to my profile!

I am Christy Belden. Here is my profile. I have worked in marketing for over 12 years. I have been fortunate to work in digital marketing for the last 8 years. My current position as Senior Integrated Marketing Strategist allows me to bring best-in-class integrated traditional and digital marketing strategies and executions to market. My past roles have allowed me to work with clients on all of the digital marketing needs: SEO, PPC, Social Media, Digital Media, Email Marketing and Mobile Marketing. I have also run campaigns in traditional media channels: Radio, Print, Television, Out-of-Home and Movie Theater advertising. My team and I are building new marketing capabilities in Digital-Out-of-Home, Guerilla Marketing and Lead Generation. 

Senior Integrated Marketing Strategist at The Courier-Journal

Present | Louisville, Kentucky

Integrated traditional marketing and digital marketing solutions to the market.

Vice President of Media + Marketing at LeapFrog Interactive

January 2010 - November 2013

I head up our Media + Marketing team at LeapFrog Interactive. I am in charge of program strategy, execution, client-facing and prospecting over our core service set. This includes SEO, PPC, Social, Display, Email, Affiliate, Mobile, DOOH and Traditional. I integrate all of these programs to meet clients marketing goals and objectives.

Search Marketing Director at LeapFrog Interactive

January 2010 - September 2010

Handle strategic and tactical development and execution of our organic search, paid search and social search clients. Perform website analysis using website analytics programs, A/B and MVT testing, and site structure and functionality. Work with our account managers to provide the best search solution for our clients through regular contact, helping meet their online objectives and keeping them ahead of their competitors in the search space. Help our business development with new business acquisition.

Optimization and Visibility at LeapFrog Interactive

May 2009 - January 2010

In charge of all organic search clients for LeapFrog Interactive. Duties included on-site optimization, keyword research, online asset creation, link building, competitive research, web analytics and tactical development.

SEO Specialist at LeapFrog Interactive

November 2008 - May 2009

Perform SEO duties for multimillion dollar clients including website layout, url taxonomy, keyword research, competitive analysis, article and press release submission, social media and link building. Work with website traffic tools including Omniture, ClickTracks and comScore. Knows HTML & CSS.

Client Strategiest at The Courier-Journal

February 2008 - November 2008

Primary responsibility is to build relaationships and help our clients ,through audience based solutions, grow their business.

Online Marketing Research Manager at The Courier-Journal

October 2006 - February 2008

Manage, analysis and product development of our online properties. Manage and maintain all of our marketing databases through BRIO, Access and SPSS.

Marketing Analyst at The Courier-Journal

February 2005 - October 2006

Manage all marketing databases Assist advertising department with prospecting, market analysis of advertisers and developing sales territories in aiding revenue generation Provide other media analysis, demographic & psychographic consumer data, business trends, and market analysis for strategic analysis of market. Utilize internal financial software systems to obtain revenue and ad placement of advertisers which allows analysis of strengths and opportunities in upsellng. Assisted Research Manager in conducting and analyzing polls Ability to turn marketing data into a clear and concise plan that is actionable through presentation, mapping. etc

Adjunct Professor at Indiana Wesleyan University

January 2005 - October 2006

Teach the following undergraduate courses: Health & Wellness, Recreation, & Earth Science Teach the following graduate courses: Marketing Management

Assistant at Disabilty Associates

October 2004 - February 2005

Administrative support for disabilty cases

Internship at University of Louisville

November 2003 - May 2004

Worked for the Atheltic Fund. Event management. Development of online sites. Fund-raising for the Athletic Fund

Athletic Trainer at KORT

June 2002 - May 2004

Maintenance, prevention and treatment of musculoskeletal injuries.

Internship at Greater Louisville Sports Commission

May 2003 - August 2003

Helped coordinate & maintain a database of volunteers for events. Event management.

Research Assistant at University of Louisville - Neurological Surgery

October 2001 - June 2002

Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, slide preparation, and animal studies.

Research Assistant at University of Louisville - Cardiovascular Department

January 2001 - October 2001

Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, DNA/RNA analysis, and animal studies.

Adjunct Professor at Spalding University

May 2013

I teach undergraduate Digital Marketing courses.

University of Louisville

2001 – 2005

MBA

University of Louisville

2001 – 2005

MS

Concentration: Sports Administration

Eastern Kentucky University

1996 – 2000

BS

Concentration: Athletic Training and Biology; Minor in Chemistry

New Albany High School

1994 – 1996

General Studies

outdoors, hiking, kayaking, volleyball, running, walking, reading, music,